No matter what’s happening around the globe, the recruitment approach of employers must include cultivating relationships for hiring Gen Z. Why? Because Gen Z in the workforce is expected to triple in the coming decade.
It is a well-known fact that Gen Z is an ethnically and racially diverse generation in the history of the United States, but it’s vital to recognize that the ages and degrees of experience of employees also contribute to workplace diversity.
Who Is Gen Z?
Gen Z refers to those born between 1997 and 2012. Generation Z is the newest generation. It’s important to remember that science doesn’t define these categories. Baby boomers (individuals born between 1946 and 1964) are the only generation officially recognized by the US Census Bureau.
Gen Zs are defined by more than just their chronological age or year of birth. This group’s characteristics include, but are not limited to:
- Financial Challenges. They’ve witnessed their ancestors struggle with the repercussions of the Great Recession. They also find it more difficult to jump on the property ladder than ever.
- Diversity. With the changing demographics of the United States, Gen Z is the final generation to be primarily white. Currently, the population is composed of 25% Hispanics, 52% whites, 4% Asians, and 14% blacks.
- Mental Health Issues. People in this generation are more likely to experience problems with mental health issues than in prior generations. Generation Z describes their mental health as “great” or “good” in 45 percent of cases. Even though Gen Z is often regarded as the luckiest generation in recent history, the truth is that they confront more significant problems than their parents did.
- Tech-Savvy. When it comes to corporate phone systems and other technological advancements, they have the benefit of being the most tech-savvy. Employers seeking a stable staff find this feature, particularly appealing in the group. To put it another way, they’re the first generation born when technology was prevalent and fast-growing towards cloud-based computing.Organizations should focus on the following for hiring Gen Z:
Employers must show potential Generation Z employees that their company represents and encourages a high level of diversity in their workforce. All of the physical and verbal cues of the employers must be identical to those of Gen Zs. Pride in the work is the most crucial factor for Gen Z when they look for a job. Having a positive work environment is critical for them.
Generation Z expects complete openness regarding actual prospects for progress from the outset. They are more concerned with career advancement opportunities than they are with their job titles. As a result of the many stresses in their life, they are looking for the stability that comes with professional advancement. Their top priority in a new job is the opportunity for growth that comes with it. The prospect of furthering their professional development keeps them upbeat.
Hiring Process and Google AdsEmployers have the opportunity to advertise throughout the Google Display Network via Google Ads. Recruiters may attract many Gen Z employees if their sponsored ads are high quality and relevant to their target employees. Also, they should ensure that the Google Ads suit theneeds of Gen Z employees regarding professional development, inclusive culture and environment, and growth.
Tips for Employers for Hiring Gen Z
- Streamline the Process of Hiring New Employees. It used to take a long time to get a job offer in the old days, from the initial letter to the final interview. It is essential to recognize that Generation Z is impatient.Impatience with the recruiting process is common among millennials, who have grown up in a society where everyone can access practically anything in a matter of seconds. An employer’s recruitment efforts may have a longer-term goal in mind. They may have identified people they’d like to hire in the future, but they’re attempting to get them on board by giving cash incentives or vacation internships.In general, however, a more rapid and effective hiring procedure is required. Outsourcing to a recruiting firm specializing in talent acquisition may be one option, or employers may want to ensure that the HR staff responds fast to inquiries from Generation Z. A solid phone and message solution can help employers speed up and simplify conversations.
- Highlight the Role Instead of Focusing on the Business. For Generation Z, the position is more important than the firm. They’re twice as likely to go for their perfect job at an unknown firm than after a less-than-ideal job at an established one. Pragmatically speaking, they’re more concerned with the job’s status than the role itself.
- Improve Google’s Job Ads and Career Web Pages. The career site of a company is a terrific place for Gen Z to find out about open positions and apply for them quickly and easily. However, some candidates are routed to third-party employment sites where they must fill out repeated forms and profiles before they can get to the career site. For Gen Z, inappropriate or unsuitable job board search results might deter. If someone searches for “web developer California,” for example, and the employment site is optimized for Google, the available positions will appear in the search results. Gen Z may be interested in these job advertisements’ pay, commute time, responsibilities, and other aspects. Candidates can quickly identify their available positions on Google if employers include as much information as possible. This will lead to a streamlined application process along with a better applicant experience.
- Flexible Working Options. Employers should take flexible working into account regardless of whether they have a hybrid system or work-from-anywhere policy. Some members of Generation Z prefer to work in an office rather than from home. Therefore, a hybrid approach may be the best option. Employers should keep the choices open since what works for one person may not work for another. There are, of course, both pros and downsides to working from home. Work-life balance is improved, and commuting is avoided, which positively impacts the environment. Some of the drawbacks include difficulty finding the right technology and protecting sensitive information with at least seven levels of protection.
As a generation, Gen Z expects individualized communications, fair hiring processes, and the opportunity to progress in their jobs. There are many more inventive and successful approaches for hiring Gen Z applicants, and we’ve just mentioned a few strategies above. Gen Z is all about technology. They do not recall a time before the internet, cellphones, and gaming consoles. When it comes to ideas and commerce, they have exposure to the world’s largest marketplace. These employees are aware of the numerous opportunities available to them and want to seize them.